About PointFive

PointFive's cloud efficiency posture management platform surfaces cloud waste that's typically overlooked, equipping engineering and FinOps teams with action-ready workflows that enable continuous optimization and measurable savings.

Founded by the team behind IntSights (acquired by Rapid7 in 2021), PointFive is backed by Index Ventures, Salesforce Ventures, Entree Capital, and Sheva Capital.
The Opportunity

We're hiring a Demand Generation Manager to build a predictable, scalable pipeline through account-based experiences (ABM/ABX) and multi-channel programs. You'll translate strategy into pipeline by planning and running integrated programs for our key engineering and FinOps personas. You'll work hand-in-hand with Sales and SDRs on account plays and follow-up cadences/SLAs, keep pipeline as the north star, and own KPIs from MQL to qualified pipeline and ROI.
What You'll Do

• Own campaign planning, execution, and measurement across paid (search/social), email, webinars, content offers, and direct mail.
• Partner with Sales and SDRs on named-account plans and follow-up SLAs; align on ICP, personas, and offers.
• Build integrated ABM/ABX programs that target and convert priority accounts.
• Plan and optimize paid search + paid social; design email nurtures; orchestrate webinars and virtual events; package content offers; test and scale what works.
• Launch and iterate on landing pages; A/B test copy, offers, and forms; improve conversion rates.
• Enhance routing, scoring, and nurturing in HubSpot and Salesforce with BizOps, driving speed-to-lead within minutes.
• Use modern AI tools (e.g., generative AI for ideation/drafts, audience research, performance analysis) to accelerate workflows and increase efficiency.
• Maintain weekly dashboards and readouts; communicate insights, learnings, and next steps.
• Own a quarterly pipeline goal and program budget; forecast and report on CAC, payback, and ROI.
• Manage agency/contractor partners as needed.

What You Bring

• 4-7 years in B2B SaaS demand gen with clear pipeline ownership at an early- or growth-stage company.
• Proven ABM/ABX experience and tight alignment with Sales/SDR teams.
• Hands-on HubSpot (marketing automation + CMS) and Salesforce experience.
• Strong LinkedIn Ads and Google Ads experience, including audience building and optimization.
• Data-driven operator: comfortable with attribution, funnel diagnostics, and building dashboards (HubSpot, Salesforce, Looker/BI, or equivalent).
• Excellent project management and attention to detail; ability to write clear, persuasive campaign and landing-page copy.
• Nice to have: familiarity with cloud infrastructure/FinOps buyers; experience with ABM/ops tools (e.g., 6sense/Demandbase/Clearbit/Mutiny/Chili Piper/Clay); basic spreadsheet/SQL skills.

Why PointFive

• Mission with measurable impact on cloud efficiency and cost.
• Opportunity to build the demand engine early and shape our GTM.
• Talented team with prior successful exit, backed by top-tier investors.

Equal Opportunity

PointFive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require a reasonable accommodation during the application or interview process, please let us know.

Department Marketing Locations USA Remote status Hybrid Employment type Full-time Employment level Professionals