Job Description:

bp is an integrated energy company whose purpose is to deliver energy to the world, today and tomorrow. But we can't do it alone. We're a diverse team of engineers, scientists, traders, and business professionals determined to find answers to problems that must be solved. We believe that our teams are strengthened by diversity. We invite applications from all suitable candidates regardless of your gender, race, sexual orientation, or neurodiversity.

Purpose of the role

As the Brand & Comms Manager NZ, you will manage the adaptation of global Marcomms plans and content, co-created with Networks of Excellence (NoEs), into local, annual Marcomms plans with innovative campaigns that deliver brand health objectives and support the delivery of commercial targets across brands. Working closely with the Hub in Mumbai, you will be responsible for executing campaigns across the year, optimising performance through analysis of prior activity, and ensuring compliance with local regulatory requirements. This role, whilst still understanding and following established procedures, must use independent judgment when faced with complex problems, identifying issues and providing insight to support resolutions.

Key Accountabilities

• Leveraging local insight, craft comprehensive annual Marcomms plans for the NZ market, based on the global strategies and plans co-created with the NoEs, to amplify brand metrics and drive tangible business outcomes.
• In close collaboration with the Hub and agency partners, adapt brand content from the global activation toolkits for your local campaigns (developing campaign materials locally only if unavailable in the activation toolkit) and execute through the optimal communications channel mix to achieve your marketing objectives.
• Refine and optimise brand content and campaign performance across all priority communication channels.
• Engage local partners and affiliates to support brand building.
• Work closely with ANZ marketing and business stakeholders to ensure annual plans and deliverables align to long-term marketing and business strategies.
• Ensure compliance with all local regulatory, tax, technical, and language requirements in marketing activities.
• Ensure consistency of messaging and visuals across channels.
• Support the team in addressing complex problems and developing resolutions across multiple stakeholders. Make independent decisions where necessary and raise issues for escalation where more complex resolutions are required.
• Act as expert on the latest product and marketing trends and changes across channels, leveraging this knowledge to provide feedback, guidance and coaching to teams where necessary, as well as to improve product portfolio and campaign effectiveness.
• Responsible for executing marketing activity that achieves KPIs of optimising MROI and meeting or exceeding defined marketing plan metrics. Deliver year-on-year increases in Hub utilisation, asset and content re-use, and the fulfilment of SLAs.
• Provide input into budget planning and manage budgets for specific activities to ensure financial efficiency.

Essential Skills and Experience

• 10+ years' experience in brand management and communications, with a focus on omnichannel execution, preferably in a multi-national matrix organisation.
• Strong analytical skills, with experience in performance optimisation and campaign testing.
• Ability to adapt global strategies and content to meet local market requirements effectively.
• Excellent budget and organisational skills to coordinate multiple campaigns and stakeholders, including senior business stakeholders.
• Deep understanding of customer behaviour and market trends to drive innovation and strategic decision-making.
• Strong project management skills, essential for the successful delivery of the role's deliverables, combined with a customer-obsessed, value-driven approach that consistently prioritises the customer while delivering long-term business impact.

What's in it for you?

• Excellent work-life balance & flexible working arrangements
• Generous salary package including annual bonus program and 8% KiwiSaver
• Share options, fuel discounts, Medical and Life Insurance
• Up to 18 weeks paid parental leave/4 weeks paid partner leave

Please be aware that all bp ANZ employees must be Permanent Residents or Citizens of Australia or New Zealand based on the role location.

Travel Requirement
Up to 10% travel should be expected with this role

Relocation Assistance:
This role is not eligible for relocation

Remote Type:
This position is a hybrid of office/remote working

Skills:
Advertising, Advertising, Brand Management, Brand visual standards, Campaign Development, Category Strategy, Channel marketing activation, Commercial Acumen, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Decision Making, Developing and implementing strategy, Developing creative marketing content, Digital Fluency, Digital Innovation, Digital Marketing, Digital Product Management, Generating customer insights, Listening, Loyalty Management, Managing change, market, Marketing, Marketing Planning {+ 12 more}

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.