Marketing Specialist - Events & Exhibitions

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

EL Product Marketing Manager

Your role and responsibilities

Marketing Specialist Events and Exhibitions responsible for developing and executing local marcom plans for the Canadian market of the assigned business line's product groups, segments and solutions, that are aligned with business goals, industry Products goals and overall strategy of ABB Electrification; as well as segments like Rail & Transportation, F&B, Commercial Buildings etc.. The person in this position will serve as a trusted colleague and partner to the relevant industry Products leads, local Business Line management team and Product Market Managers ,. The main responsibilities will be to plan, execute, and ensure a successful events and exhibitions participations from identification stage to closure: • Develop and execute local Smart Power and Smart Buildings Products with the team marcom strategy and activities that aligns with Industry Products and business line goals and broad ABB strategy. • Collaborates with management to define the event strategy aligning with the communications team on messaging, content, operations, activation, and tracking for both external and internal events. • Plan and manage timelines, event resources/agencies, suppliers, and budget per an event. • Ensure lead collection onsite and plan follow up with stakeholders. • Analyze the effectiveness of our event initiatives, collect, and provide timely evaluations of various event activities, and make recommendations to optimize our end-to-end event experience. • Work with communications and the automation manager to ensure that proper tracking and post-show nurture campaigns are in place Responsible for event governance, suppliers and tools (briefs, etc.). • Work with Country Communicators to ensure local business communication plans and campaigns are aligned with the global marketing communications strategies, plans and campaigns. • Develop and manage effective, timely and relevant internal communications for sales channels. • Ensure message (e.g. value propositions) and branding compliance and consistency.

Qualifications for the role

• University degree.
• More than 5 years of industry experience in relevant marketing communication positions, including industry experience and project management.
• Appreciation for working in international environments (strong intercultural skills).
• Excellent copywriting and editing skills, able to simplify complex technical contents into appealing marketing messages and contents.
• Bilingual French and English. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
• Proven results in managing B2B events
• Strong strategic mindset and sees how to leverage these investments
• Able to work with the PMM and PMS to deliver great trainings and in-house events to our customers.
• Strong collaboration skills and team spirit.
• Market data collection skills.
• Professional presence with sales and suppliers and external partner.

Benefits

• Retirement plan
• Accident insurance
• Healthcare plan
• Wellbeing program

More about us

Our Marketing teams play a key role in how ABB's technologies contribute to a more productive and sustainable future. Helping customers all over the world improve efficiency, reliability and productivity while reducing emissions gives our work a powerful sense of purpose. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. For the ninth consecutive year, ABB Canada has been recognized as one of Canada's Best Employers by Forbes magazine. Consistently ranked as one of Canada's Top 100 Employers, Montreal's Best Employers, Canada's Best Employers for Young People, Canada's Greenest Employers and a long-time recipient of the Women in Governance Parity Certification, ABB's culture and commitment is to provide a caring workplace where everyone collaborates, feels valued, respected, included and supported. Also committed to ensuring that all policies and practices respect the Employment Equity Program, we aim for our workforce to be truly representative of the four designated groups; women, aboriginal people, members of visible minorities, and/or persons with disabilities. ABB will provide reasonable accommodation to the applicant with disabilities and encourage applicants to self-identify in the application process. ABB's Military Reservist Policy offers Canada's Reserve Force members the flexibility to undergo military training and activities while maintaining job security, seniority, pay, benefits, and privileges as ABB employees, including up to 15 paid working days per year for training, as well as extended leave for operations both in Canada and abroad, ensuring seamless career integration with our nation's defense forces.