Marketing Specialist - Digital Tools and Webpage Development

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

EL Product Marketing Manager

Your role and responsibilities

• Implements digital marketing strategy, initiatives, and roadmap, including the development of the website, Search Engine Optimization (SEO), and social and digital content. • Drives and implements a best-in-class digital marketing strategy and online presence resulting in enhanced user and customer experience and engagement across ABB's digital marketing and online platforms. • Shares functional best practices and lessons learned across the organization. • Develops and creates webpages and digital interactive tools using HTML / Flash or other programming software and languages. • Advises stakeholders in developing relevant digital marketing strategies and campaigns and raises awareness for overall digital marketing capabilities. • Defines, creates, and executes a superior, seamless customer user experience across all of ABB's websites and/or social media channels. • Manages and improves online channels to generate sales leads, optimize sales conversion, and nurture customer relationships. • Develops targeted SEO and SEM (Search Engine Marketing) activities. • Supports the harmonization of digital marketing tools and processes and executes digital marketing campaigns (across web and social). • Utilizes data and marketing analytics to increase the performance of websites, social media channels and campaigns, and to enhance customer experience and engagement across digital platforms and channels. • Implements the change management practices ensuring a smooth transition to Key Performance Indicator (KPI)-driven approaches and from manual to automated/technology-driven approaches. • Demonstrates strong ownership through data-focused and analytics-driven measurement to enhance ABB's digital footprint based on the findings. • Masters marketing technology tools and supports new system implementations. • Manages assigned budget effectively and delivers activities within agreed schedules and costs. • Develops and implements business cases for new digital marketing opportunities to improve customer experience and commercial success.

Qualifications for the role

• Bachelor degree in Computer Science/Digital Marketing.
• Experience with webdevelopment, digital tool developing and digital marketing for at least 8 years.
• Bilingual French and English. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
• Strong strategic mindset and sees how to leverage these investments.
• Strong collaboration skills and team spirit.

Benefits

• Retirement plan
• Healthcare plan
• Accident insurance
• Wellbeing program

More about us

ABB Smart Buildings digitally transforms commercial, industrial and residential buildings for the highest comfort, efficiency, safety and security - enhancing quality of life in buildings of the future through safe, smart and sustainable electrification solutions, services and products. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. For the 8th year in a row, ABB Canada has been recognized as one of Canada's top employers by Forbes Magazine. Also named as Canada's Top 100 Employers, Montreal's Top Employers, Canada's Top Employers for Young People, Canada's Greenest Employers and in 2021 Best Candidate Experience Award (CandE Award), ABB's culture and commitment are to provide a caring workplace where everyone collaborates, feels valued, respected, included and support-ed. Also committed to ensuring that all policies and practices respect the Employment Equity Program, we aim for our workforce to be truly representative of the four designated groups; women, aboriginal people, members of visible minorities, and/or persons with disabilities. ABB will provide reasonable accommodation to the applicant with disabilities and encourage appli-cants to self-identify in the application process. ABB's Military Reservist Policy offers Canada's Reserve Force members the flexibility to undergo military training and activities while maintaining job security, seniority, pay, benefits, and privileges as ABB employees, including up to 15 paid working days per year for training, as well as extended leave for operations both in Canada and abroad, ensuring seamless career integration with our nation's defense forces.