Content Marketing Specialist - ELIP Segment and Digital Marketing

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Marketing Manager

Your role and responsibilities

Are you a creative and analytical marketer with a passion for producing compelling content that drives engagement and conversions? We are seeking a talented Marketing Content Specialist to join our team. In this role, you will be responsible for crafting and executing our content marketing strategy, developing high-quality written and visual content, and optimizing it for search and user experience. If you are a strong communicator with a keen eye for detail and a track record of producing results-driven content, we'd love to hear from you. This position reports to: Marketing Manager - Segment and Digital Marketing Your roles and responsibilities: • Develop and execute content marketing plans and strategies for segment-based marketing campaigns and events. • Create engaging and relevant content for various marketing channels, including websites, newsletters, blogs, podcasts, success stories, social media, and email campaigns. • Publish content to relevant channels and repurpose product marketing and brand content where applicable. • Build and nurture relationships with influencers, partners, and industry experts to enhance content reach and impact. • Identify and collaborate with external vendors, such as graphic designers, videographers, or freelance writers, to create high-quality content. • Understand the needs of our target audiences, their preferences, the different tones and styles all while respecting ABB's tone of voice and branding standards. • Manage content calendars, deadlines, and production schedules. • Conduct keyword research and optimize content for search engines (SEO). • Analyze and report on content performance using metrics and adjust strategies as needed. • Lead the administration of the sales and marketing tools portal, encompassing platform, inventory, order, and user management. Enhance the accessibility of marketing materials for Sales & Marketing and elevate the customer experience. • Stay updated on industry trends and best practices in content marketing.

Qualifications for the role

• You have completed a bachelor's degree in marketing, communications, or a related field.
• You have 3-5 years' experience with a proven track record in content marketing, excellent writing and editing skills.
• You are proficient with content management systems and marketing tools.
• Completion of relevant certifications in marketing automation platforms (e.g. Pardot) is a plus.
• You have a strong understanding of SEO and digital marketing best practices.
• Customer-Centricity. Prioritizes needs, preferences, and feedback in every content decision and interaction.
• Data-Driven Decision Making. Uses data, analytics, and voice of customer (VoC) to enhance content marketing strategies, personalize customer engagement
• and elevate experience across all touchpoints.
• Seamless Omnichannel Experience. Ensures consistent and cohesive messaging and experience across all customer touchpoints.
• Commitment to Focus and Delivery. Demonstrates strong focus, passion, and reliability in meeting commitments.
• Agile and Iterative Approach. Embraces flexibility and adapts to respond to market changes and customer feedback.

Benefits

• Retirement plan
• Healthcare plan
• Accident insurance
• Wellbeing program

More about us

ABB Installation Products Division (formerly Thomas&Betts),is the number one manufacturer of electrification products in North America with a 125-year history of providing innovation and customer- focused solutions for connecting and protecting electrical systems, as well as a unique differentiated medium voltage offering. Our products are used all around you, every day - orbiting the earth, working on Mars, on the fastest trains we ride, in the fastest cars of the world, crossing oceans, in factories producing your food, in the tallest buildings of the world, in the most modern hotels and in the walls of your home. With a portfolio of more than 200,000 products marketed under more than 38 premium brand names, our Division offerings are found wherever electricity is used. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. For the 8th year in a row, ABB Canada has been recognized as one of Canada's top employers by Forbes Magazine. Also named as Canada's Top 100 Employers, Montreal's Top Employers, Canada's Top Employers for Young People, Canada's Greenest Employers and in 2021 Best Candidate Experience Award (CandE Award), ABB's culture and commitment are to provide a caring workplace where everyone collaborates, feels valued, respected, included and support-ed. Also committed to ensuring that all policies and practices respect the Employment Equity Program, we aim for our workforce to be truly representative of the four designated groups; women, aboriginal people, members of visible minorities, and/or persons with disabilities. ABB will provide reasonable accommodation to the applicant with disabilities and encourage appli-cants to self-identify in the application process. ABB's Military Reservist Policy offers Canada's Reserve Force members the flexibility to undergo military training and activities while maintaining job security, seniority, pay, benefits, and privileges as ABB employees, including up to 15 paid working days per year for training, as well as extended leave for operations both in Canada and abroad, ensuring seamless career integration with our nation's defense forces.