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Marketing Lead Generation Specialist

City: Columbia, MD

State: Maryland

Country: United States

Business Area: Marketing

Department: Marketing, ST USA

Employment Type: Full-time

Job Title: Marketing Lead Generation Analyst
Reports To: Director, Marketing Communications
Location: Columbia, MD (hybrid)

Position Summary:
The Marketing lead generation analyst is responsible for analyzing all incoming leads from trade shows, digital campaigns, and other marketing-initiated activities. This role will determine lead score of each prospect, analyze leads based on score and needs, prepare the upload of all leads into Marketing/CRM software, and report on lead conversion. They will analyze close rates and report on lead generation by activity.

Essential Functions and Responsibilities:
• Function as the lead generation expert to the Marketing team to ensure consistent operations, best practices, and governance
• Maintain accurate records of lead generation and status within the CRM systems
• Use data insights to refine and improve lead generation strategies
• Provide feedback and insights on lead quality to help improve future campaigns
• Analyze metrics and create regular reports on lead generation and conversion performance
• Review & analyze trade show generated leads for completeness and disposition
• Create monthly digital lead report ensuring ease of use for intended audience
• Development, segmentation, and maintenance of customer lead lists for use in digital marketing
• Scrub all marketing lead data to prepare for upload into Marketo/SFDC path
• Manage reporting and communication of lead to opportunity conversion in SFDC and engage with marketing and sales leadership on conversion rates by franchise
• Profile Salesforce leads won and lost to detect customer patterns/trends
• Track target account interaction with Ambu digital engagement team
• Develop baselines for lead generation activities for each product franchise/vertical

Qualifications and Skills:
• Bachelor's degree in marketing, business administration or a related field
• Salesforce.com or similar experience
• Proven experience, (2+ years) in lead generation, digital marketing or a similar role, with a proven track record of marketing lead generation analysis
• Data driven mindset with the ability to interpret metrics and make data backed decisions
• Knowledge of marketing automation and data analytics tools
• Able to stay current with industry trends and best practices for marketing lead generation
• Manage and prioritize multiple tasks and projects to meet deadlines
• Ability to work independently and as part of a team
• Comfortable in presenting data and insights to understand lead generation performance
• Preference for experience in the medical device industry
• Excellent verbal and written communications skills accompanied by a strong business process improvement background
• Self-motivated with the ability to work on multiple projects

At this time, Ambu does not provide work visa sponsorship and all applicants must have current work authorization.
This position offers a hybrid work schedule combining in-office presence at our Columbia, MD location with remote work flexibility. Relocation assistance will not be provided.

#LI-Hybrid

About Ambu

Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.

For more information, please visit ambu.com or follow us on LinkedIn.