LEAD GENERATION SPECIALIST (Marketing)

We are seeking a motivated and enthusiastic lead development specialist to join our marketing team. The Lead Generation will identify and engage with new opportunities across all channels and branches. The ideal candidate has a strong motivation to reach lead generation goals and is comfortable communicating via all written and digital communication channels (i.e., email, phone, Teams).

Responsibilities
• Generate leads and brand awareness through a diverse set of marketing activities and campaigns, to build a pipeline of qualified leads
• Qualify new prospects and manage incoming leads (responding and tracking) through HubSpot CRM
• Conduct market research on potential customers to tailor our approach and delivery
• Maintain leads in HubSpot CRM, including tracking and reporting on activity

Software Skills
• Excellent MS skills including Word, Excel, Outlook, and PowerPoint
• HubSpot or other CRM experience a plus

Verbal & Written Communication Skills

Demonstrated experience of corporate or professional written and verbal communication skills. Comfort with communicating via phone, email, and Teams video calls.

Benefits:
• 401(k)
• Health, dental, vision insurance
• Paid time off

At Piedmont National, our solid values and unwavering commitment to our customers have created lasting relationships for over a half-century. Packaging products, packaging automation, and customized solutions tailored to your exact needs are what we do best. We believe that success is achieved by inspiring greatness in oneself and in one another.