Storytelling and Content Strategy Lead

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Head of Storytelling and Content Strategy

Your role and responsibilities

In this role you will manage content development for Electrification across channels serv-ing as an expert in writing, content strategy and 360˚ activation on the Electrification Storytelling team. You will collaborate across the business to bring the Electrification narrative to life for key internal and external audiences. Your responsibilities: • Write and edit stories, social media posts, video scripts to support high-impact storytelling across internal and external channels • Manage storytelling pipeline by networking and collaborating across the business to source story ideas and amplification opportunities • Support content creation for global Electrification communications campaigns • Develop content strategies to support 360˚ activation partnering across the team to repurpose and customize content for maximum reach and engagement • Analyze and apply communications metrics to drive continuous improvement and best practice identification • Leverage KPIs to assess impact and reach applying learnings to drive continuous improvement and share best practices • Collaborate across the communications team, sharing best practices and storytelling expertise • Experiment with new storytelling approaches, taking calculated risks, learning and evolving This position reports to Head of Storytelling and Content Strategy Preferred location: Europe

Qualifications for the role

• Exceptionally strong writer, editor and storyteller across a variety of formats
• Highly curious with passion for understanding complex topics and technologies and simplifying into meaningful content
• Ability to research and interview experts across the business to connect technologies and proof points into bigger stories
• Collaborative team player who thrives by contributing to the success of the team and the business
• Experience in managing communications campaigns and deep understanding of ap-plying communications metrics for continuous improvement
• Excellent project management skills and ability to effectively manage vendors as needed
• Skilled in influencing and working effectively in a matrixed organization, including building a vast professional network.
• Comfortable experimenting with innovative ideas, failing fast and learning.
• Continuous learning mindset with excitement for tackling new creative challenges
• 5+ years of communications/ marketing communications experience preferred

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory