Therapy Brands is the leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes.

Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more officiant, improve revenue, and enable them to focus on patient care.

For more information, explore our solutions at therapybrands.com.

Job Description
Are you a strategic marketing professional ready to make a real impact in the healthcare technology space? Therapy Brands is looking for a dynamic Demand Generation Manager to take the lead in building and growing our relationships with partners who embed or resell our software products. This is your chance to design and execute scalable, innovative marketing campaigns that attract new partners and drive sales through existing ones, all while contributing to a meaningful mission of improving software solutions for mental and behavioral healthcare.
What You'll Achieve

• Drive Growth: Lead integrated marketing campaigns that generate leads and grow channel sales, empowering our partners to sell Therapy Brands solutions effectively.
• Build Relationships: Cultivate strong partnerships with partner sales and channel teams to enhance the reach and impact of Therapy Brands products, services, and technologies.
• Strategize with Partners: Deeply understand partner business objectives and strategies, aligning campaigns to meet their goals and drive shared success.
• Enhance Our Brand: Ensure the Therapy Brands story and value proposition are consistently represented with professionalism and impact across partner marketing initiatives.
• Collaborate and Innovate: Combine Therapy Brands' capabilities with our partners' expertise to create innovative touchpoints, expanding awareness and uncovering new business opportunities.
• Measure Success: Implement metrics and systems to track and continuously optimize campaign performance.

Your Day-to-Day

• Design, build, and execute marketing campaigns tailored to partner segments and audiences.
• Set clear goals and KPIs for each campaign, from launch to follow-up, ensuring alignment across teams.
• Leverage diverse channels, including email, webinars, PPC, social media, web content, direct mail, and more, to reach and engage key audiences.
• Work closely with sales teams, marketing writers, designers, and operations teams to coordinate impactful campaign execution.
• Ensure consistent messaging across all channels to amplify brand recognition and effectiveness.
• Manage quarterly campaign budgets and ensure resources are allocated efficiently.

What You'll Bring

• Experience: 3-5 years in B2B demand generation, with a strong focus on channel and partner marketing.
• Strategic Mindset: Proven ability to design and execute campaigns that deliver measurable results.
• Data-Driven Approach: Analytical skills to track performance, identify trends, and optimize campaigns for success.
• Collaboration Skills: Comfortable working cross-functionally with diverse teams and stakeholders.
• Creative Communicator: Exceptional writing and editing skills to craft clear, persuasive, and impactful messaging.
• Resilience: Thrive in a fast-paced, deadline-driven environment while maintaining focus and quality.
• Presentation Proficiency: Confidence in presenting ideas and results to teams, stakeholders, and leadership.

Additional Information

While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate-apply today and let's explore the exciting possibilities together!

All your information will be kept confidential according to EEO guidelines.

At Therapy Brands, Diversity, Equity, Inclusion, and Belonging aren't just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.

We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.

Therapy Brands is an equal opportunity employer.