Local Communications Leader

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This position reports to

ELDS Sales & Solutions Manager

Your role and responsibilities

The Distribution Solutions Communications Leader is responsible for building and executing an integrated (internal and external) communications strategy for the local division, in collaboration with the global division communications team and the local Electrification communications team. In close alignment with the global division communications team, accountable for executing local Marketing Communications strategies and action plans to support the local division growth ambitions and strategy. Plan and manage the content for different states of the buying funnel - awareness, consideration, intent to purchase, Partners with the local sales team to lead and execute lead and nurturing campaigns, as well as events and tradeshows. Connects the dots across Electrification as needed, Executive internal communications support across the local sales organization. Accountable for developing and implementing the annual internal communications plan according to the local strategy, In close alignment with the local Electrification communications leader ensures there is an external thought leadership and social media communications strategy and messaging that elevates the position of Distribution Solutions locally and supports the local division strategy, Leads the local external customer communications editorial calendar, content and storyline through all communication channels to establish coherent internal and external messaging and customer engagement along the buying funnel. Creation of materials can include, but are not limited to internal articles, external customer success stories, case studies, customer presentations, scripts, podcasts, market collateral, etc. , Ensures positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Follows global KPIs to track and improve communications effectiveness across various media and channels. Maintain effective measurement and monitoring workflow for their area of scope, Develops a robust communications network, seeks to promote and gain knowledge of current practices and innovation. Highly collaborative across the local business leaders in the country and the division communication team members globally.

Qualifications for the role

• Bachelor's Degree in Marketing, Advertising, PR, Communications, Journalism, or a related field,
• Minimum of 8 years' experience in communications and marketing positions,
• Strong writing and editing skills. Lead and nurturing experience required. Marketing automation knowledge is a must,
• Highly collaborative leader who can lead in a matrixed organization,
• Experience working in a multinational organization,
• Good command of English,
• Turkish knowledge is a must,
• Strong project management skills with an ability to work on multiple projects concurrently.

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory